Insurance Sales Stack

Templates & Resources for Insurance Sales Teams

Copy-ready templates, checklists and decision frameworks. Take what is useful and adapt it to your agency.

Template library

Fifteen things you can copy today

Each links straight to the template inside its guide.

Follow-up cadence

Six touches, three channels and first-contact scripts.

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Pipeline stage exit rules

A six-stage table with a rule for when a deal can move.

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Quote follow-up matrix

The next task for every quote outcome, plus a price-objection script.

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Nine CRM demo questions

Surface hidden costs and exit risks before you sign.

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Small-agency CRM scorecard

Eight tests to score during a real trial.

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Starter picklists

Lead source, lost reason and line of business values.

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30-day rollout calendar

Four weeks from decision to go-live, plus a checklist.

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Data cleanup order

The sequence that works, with example stale-record rules.

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Producer dashboard layout

Panels and metrics that map to actions.

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Manager adoption habits

Five habits and the adoption metrics to watch.

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Renewal timeline

An example schedule and five review-call questions.

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Cross-sell trigger table

Trigger events and the review conversation for each.

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Referral tracker

Fields and a thank-you rhythm for referral sources.

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Commercial account map

Roles to capture and discovery prompts.

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P&C handoff spec

What the CRM does, what the AMS does and what moves.

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How we research

See how the conclusions were reached

Software research only helps if you can see the method.

Review methodology

How we score fit and keep rankings separate from commissions.

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Editorial policy

How product facts and opinions are handled.

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Affiliate disclosure

How affiliate links work on this site.

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Frameworks

The big-picture decisions

Tech stack guide

A six-layer architecture for an insurance software stack.

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CRM vs. AMS

The core system-design decision.

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Best CRM for insurance agents

Five CRMs compared by sales motion and agency fit.

Read guide →