What we score
- Lead-response workflow
- Producer adoption
- Pipeline clarity
- Communication tools
- Automation depth
- Integration / export
- Implementation burden
- Insurance-operational fit
What we do not do
We do not award a higher ranking because a vendor pays a larger commission. We do not call a generic CRM “insurance-native” just because custom fields can be created. We separate vendor facts from our editorial judgment.
Evidence standard
Pricing, plan structure and affiliate terms are checked against vendor documentation when pages are materially updated. Competitive claims from vendor-owned articles are treated as marketing claims unless independently verified.
Scoring
Numeric scores are editorial shorthand, not laboratory measurements. The written “best for / skip if” guidance carries more weight than a decimal score.
Affiliate disclosure
Some reviewed companies may pay us if a reader becomes a customer through our link. That commercial relationship is disclosed and is structurally separated from the ranking logic.